Very high CPA post iOS14.
Lack of account and campaign structure.
Limited range of ad creative and landing page testing.
Restructured the ad account to follow Meta post-iOS14 best practices of consolidating campaigns, targeting broader audiences, and separating web from app funnel campaigns.
Expanded the range of ad creatives tested.
Managed multiple product launch campaigns (invoicing, expense, loans…) following a structured campaign, audience and ad testing setup.