Scaled 3.5x YoY Customer Base for Mobile Challenger Bank Pockit
What is Pockit?
is a UK based mobile banking app for the financially excluded population. It provides people who can't open a high-street bank account with a current account and a prepaid debit card.
No clear scalable channel to scale beyond affiliate and paid search.
What we did
Opened and scaled paid social channel from scratch.
Tested series of ad creatives, copy, landing pages and offers with proper tracking.
Managed growth channel mix to keep FB advertising as a long term back up growth channel, prioritizing higher quality traffic channels, including door-to-door marketing and ambassador program.
Grew Pockit customer base 3.5x (from 90,000 to roughly 300,000 cards ordered) and revenue 5x.
Fully opened the paid social channel, responsible for up to 50% of user acquisition.
Established Pockit as #3 UK challenger bank.
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